When Rick Scott started campaigning for reelection, he said he was going to focus on social media and for the most part, avoid the news media, which has been par for the course since he bought his way into the governor's office. While he's not true to his word on most things, this is one strategy he's sticking with. He conducts most campaign events in combination with state business, and in spite of complaints that this may violate campaign laws by combining political events with taxpayer funded duties, he's blatantly continued the practice while hiding things like travel logs for expenses on his private plane saying it's for "security reasons." Scott is often seen campaigning at businesses like car dealerships and appearing with those who sell the cars rather than voters who buy them.
This is nothing new.
He rarely comes in contact with everyday Floridians, choosing to communicate with them only through things like Facebook chats (which are a joke), Twitter messages and spending millions on ads.
Scott has always tried to control the message and the media. Unfortunately for him, last week a member of the media fought back and called him out for trying to dictate terms and conditions for interviews.